GDMA 2009 Grad Show

Various applications for the 2009 Graphic Design for Marketing (GDMA) graduation show.
  With the concept of Fresh Thinking, the class decided to reference the current economic situation in a humorous way with the main tagline When Life Gives You Lemons, We Brand Lemonade, and secondary statements involving fruit that humorously expressed our ability to consistently generate fresh ideas despite the odds.
  I assisted with the design and development of several deliverables, including the poster/invite, and the personally delivered lunch bag invitations. I was also very involved with the brand management team which ensured that the core concept and graphics were applied consistently across all deliverables.