Kaapstad Tee Co.

Packaging design and identity for a South African tea company that exports traditionally produced Rooibos Tee¹ and Heuningbos Tee²
to North America.
  Located in Cape Town, or Kaapstad in Afrikaans³, the Kaapstad Tee Co. uses the intriguing history of their tea's discovery and cultivation to appeal to new markets. The design communicated this strategy by utilizing kraft paper, botanical illustration, stamped logo, and woodblock type to express a feeling of discovery, as echoed by the tagline Discover the Tea of South Africa.